Brand of the Month
Brand of the Month: May 2026. India’s 5 Most Interesting FMCG Plays
India’s brand landscape doesn’t slow down in summer. In May 2026, five FMCG brands made moves worth studying, from a…
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Amul
Brand Journal
Amul Has Never Hired a Trend Researcher. The Amul Girl Does It for Free.
Since 1966, a cartoon girl in a polka-dot dress has been India's sharpest cultural commentator. She's lampooned politicians, celebrated cricketers, and mocked demonetisation all while selling butter. Here's why Amul's ad strategy is its biggest competitive advantage.