Brand Journal
Parachute Is Coconut Oil. Marico Made It the Most Trusted Hair Care Brand in India by Never Saying Hair Care.
Marico inherited a commodity: coconut oil sold loose by the kilo. Harsh Mariwala turned it into a branded FMCG franchise worth ₹90,000 crore by premiumizing a product Indian women had always sourced informally. Here is exactly how.