Brand Journal
AJIO Bought Tomorrow’s Face Today
AJIO signed Ahaan Panday after his debut blockbuster but before his second film, proving the sharpest endorsement deals are won on timing, not on fame.
Tag
celebrity endorsement
Brand Journal
SKINN Sells Tuesday, Not Saturday
SKINN by Titan chose two actors famous for playing ordinary people, and that casting made the brand's everyday-fragrance argument before the campaign film ran.
Brand Journal
Ghadi Makes Its Celebrity Prove It
Ghadi built India's largest detergent brand on product performance, not celebrity spend, making the Madhuri Dixit campaign a proof point rather than a publicity play.
Brand Journal
Freedom Made Cholesterol the Star
Freedom Rice Bran Oil's Dil Ki Baat campaign with Rahul Dravid proves that naming the consumer's hidden anxiety sells better than any product demonstration.