colour psychology

2 min read

Brand Journal

Dabur Red Toothpaste: How a Single Colour Built a ₹1,000 Crore Challenger Brand

Dabur Red launched in a category dominated by white. White tubes, white paste, white packaging. Dabur went red and used colour contrast so aggressively that it created a new shelf segment that didn't exist before.

Jun 17, 2026 · Editor's Desk

2 min read

Brand Journal

The Blue Bottle That Owns an Entire Category: What Parachute Got Right About Brand Colour

Mention coconut oil in India and most people picture a blue plastic bottle. That's not accidental, Marico spent decades engineering colour-category ownership so total that even competitors have struggled to escape Parachute's blue shadow.

Jun 10, 2026 · Editor's Desk