Brand of the Month
Brand of the Month: June 2026. India’s 5 Most Interesting FMCG Plays
Brand of the Month: June 2026. India's 5 Most Interesting FMCG Plays
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Dabur
Brand Journal
How Dabur Turned a Digestive Tablet Into a Candy Brand Without Losing Its Medical Credibility
Hajmola was a digestive tablet for upset stomachs. Dabur repositioned it as a tasty daily candy for children without changing the formulation, and without losing the parents who trusted it as a remedy. That dual positioning is one of the hardest things to pull off in FMCG branding.