Brand Journal
Flipkart Sells Luck, Not Discounts
Flipkart's Big Billion Days 2026 shows how a sale event becomes a brand property by building the same emotional universe year after year.
Tag
festive marketing
Brand Journal
The Ring She Bought Herself
Mia by Tanishq's festive film shows how reframing who buys a product, not what the product is, can open an entirely new demand curve.