Brand Journal
Haldiram’s Is Preparing for an IPO. For the First Time in 90 Years, the Brand Will Have to Explain Itself to Strangers.
The Haldiram's family has never needed to market itself to investors. Its three branches have built a ₹50,000 crore empire on namkeen and sweets. Going public changes the one thing that was never a problem when the family owned the narrative.