Brand Journal
Himalaya Claimed a Day It Did Not Own
Himalaya timed its Turmeric Range launch to International Turmeric Day and inherited the day's organic reach without spending a rupee on awareness.
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Himalaya Wellness
Brand Journal
Himalaya Claimed International Turmeric Day
Himalaya Wellness timed its Turmeric Range to International Turmeric Day, revealing how any brand can own an ingredient by arriving first on the one day it trends.