Brand Journal
Beco Lost the Case, Won the Conversation
When a court ordered Beco to pull its ingredient-transparency campaign against HUL, the brand had already planted a question the market could not ignore.
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HUL
Brand Journal
Kissan Was Built for Farmers in 1935. Today It Sells Nostalgia to Kids Who Never Met One
Kissan started as a scheme to help Indian farmers sell surplus produce. Nine decades and several owners later, it survives as a children's ketchup brand that sells almost entirely on tiffin box nostalgia.
Brand Journal
HUL Paid Rs 31,700 Crore for a British Malt Drink. It Was Really Buying a Bedtime Habit
Hindustan Unilever's merger with GSK Consumer Healthcare made it the owner of Horlicks. The real asset wasn't the formula, it was a bedtime ritual already running in millions of Indian homes.
Brand of the Month
Brand of the Month: June 2026. India’s 5 Most Interesting FMCG Plays
Brand of the Month: June 2026. India's 5 Most Interesting FMCG Plays