Brand Journal
Lifebuoy Taught 1 Billion Indians to Wash Their Hands. It Was Also One of the Most Effective Brand-Building Exercises in FMCG History.
HUL's Lifebuoy Swasthya Chetna programme reached 130 million people in 44,000 villages and measurably reduced diarrhoea in participating communities. It also increased soap sales. The line between behaviour change and brand building had never been this blurred or this powerful.