Brand Journal
Bisleri Is an Italian Brand That Became India’s Word for Bottled Water. That Takeover Was Not an Accident.
Ramesh Chauhan bought Bisleri from an Italian company in 1969 for ₹4 lakh. When he sold it to Coca-Cola in 1993 and bought it back two years later, he saw something the multinational missed. The repurchase built one of India's most studied brand moats.