quick commerce

2 min read

Brand Journal

Swiggy’s Shelf Is the Ad

Swiggy's Noice brand reached 10% of Instamart orders without a single ad, proving that platform-controlled distribution is itself a media channel.

Oct 30, 2026 · Editor's Desk

2 min read

Brand Journal

Borécha Made Delivery the Brand

Borécha chose Swiggy Instamart as its first and only channel, turning 10-minute delivery into a brand signal for freshness and modern health.

Oct 19, 2026 · Editor's Desk