Honasa Consumer — the parent of Mamaearth became India's first D2C brand to go public. It was supposed to validate the D2C model. What happened next was a masterclass in the difference between brand love and investor confidence.
Quick commerce didn't just change delivery speeds, it changed what brands put inside the packet. FMCG giants are now designing products specifically for 10-minute delivery, and legacy pack sizes are quietly becoming obsolete.
A lot of D2C brands sell products, very few build memorable identities.These 3 Indian brands stand out because they understand…
Most startups think branding starts with design.It doesn’t. Branding starts with clarity.And that’s exactly where most founders fail. 1. They…
And it’s costing them users. Most startups think branding starts with design.It doesn’t. That mistake alone kills clarity, conversions, and…
