Brand Journal
CavinKare Buys What It Cannot Build
CavinKare's acquisition of Polka Pop shows what to do when your own brand name is too mass-market to enter a premium category.
Tag
beverages
Brand Journal
Borécha Made Delivery the Brand
Borécha chose Swiggy Instamart as its first and only channel, turning 10-minute delivery into a brand signal for freshness and modern health.