Brand Journal
Flipkart Sells Luck, Not Discounts
Flipkart's Big Billion Days 2026 shows how a sale event becomes a brand property by building the same emotional universe year after year.
Tag
campaign strategy
Brand Journal
Himalaya Claimed International Turmeric Day
Himalaya Wellness timed its Turmeric Range to International Turmeric Day, revealing how any brand can own an ingredient by arriving first on the one day it trends.
Brand Journal
Frooti’s Digen Verma Campaign: The First Time an Indian Brand Made Mystery, Its Entire Strategy
In 2001, "Who is Digen Verma?" appeared on billboards across India. No product. No logo. No explanation. For two weeks, India argued about who Digen Verma was and then Frooti revealed the answer. It was a masterclass in intrigue-based brand communication that still hasn't been matched.