When ITC acquired Yoga Bar in 2022, most coverage focused on the valuation. The more interesting question: why would a company that sells cigarettes, atta, and instant noodles pay a premium for a barely-profitable health bar brand? The answer tells you everything about where Indian FMCG is heading.
Before Nykaa had meaningful product inventory, it had beauty tutorials. The editorial team published how-to content, ingredient guides, trend roundups,…
Aadit Palicha and Kaivalya Vohra launched Zepto in 2021 with a single promise: delivery in 10 minutes. Every brand decision since has been about defending and dramatising that number. The 10-minute window is not a feature. It is the brand.
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90 days
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2 years after last activity
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10 minutes
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30 minutes after last activity
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End of session (browser)
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2 years after last activity
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18 months
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2 years
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30 seconds
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2 years
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24 hours
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