Brand Journal
Blinkit Is Selling Its Own Almonds, Spices, and Butter. Every FMCG Brand Should Be Paying Attention.
Quick commerce platforms started as a distribution channel for established FMCG brands. They are now becoming a brand incubator for themselves. Blinkit's private label push puts platform-owned products in the same 10-minute delivery window as HUL, ITC, and Nestle, but at 20 to 30% lower prices and with guaranteed first-placement on every search result.