Brand Journal
MDH Masala’s 97-Year-Old Founder Was the Brand. Here’s What That Teaches Us About Human-First Branding.
Mahashay Dharampal Gulati "Mahashayji" appeared in every MDH advertisement from the 1970s until his death in 2020 at age 97. He was not a brand ambassador. He was the brand. And the results speak for themselves: MDH became India's largest spice brand by revenue.