Tag

namkeen brand

Bikaji Foods Turned a Bikaner Bhujia Shop Into a Company Worth Close to Rs 15,000 Crore

Bikaji started as one namkeen maker among dozens in Bikaner. Its 2022 IPO was oversubscribed more than 26 times, proof that India's ethnic snacks category can carry the same investor appetite as any tech listing.

Aug 14, 2026 Editor's Desk

Brand Journal

Balaji Wafers Has No Ad Budget and No Celebrity. It Still Outsells Lay’s in Gujarat by a Wide Margin

Three brothers started frying potato wafers at home with money from selling farmland. Balaji Wafers now does over Rs 5,000 crore in annual revenue, built almost entirely on distribution, not advertising.

Aug 13, 2026 Editor's Desk