Brand Journal
Lahori Zeera Has No Celebrity, No IPL Campaign, and No Big-City Office. It Has 10% of India’s Soft Drink Market.
Three cousins in Punjab's Fatehgarh Sahib started bottling a spiced jeera drink in 2017. By 2025, Lahori Zeera had doubled its combined market share to nearly 10% in a market Coca-Cola and PepsiCo had controlled for 30 years. The strategy was almost embarrassingly simple.