On October 8, 2026, DailyObjects announced a ₹332 crore Series C at a ₹1,050 crore valuation led by Xponentia Capital. The founders could have led with the number. They led with the category, framing the round as the moment the brand goes beyond phone covers.
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects built its early reputation on design-led phone cases featuring artwork from independent artists. Revenue grew from roughly ₹110 crore in FY25 to ₹210 crore in FY26. By late 2026, bags account for around 35 to 40 percent of sales, tech accessories including phone covers for roughly half, and desk and travel products for the remainder. The brand had already shifted. The press release was the announcement.
Public retirement of an origin label works because both retail shelving and consumer memory run on categories. A brand still tagged as a phone-case company in the buyer's mental filing cabinet will not be retrieved when she is shopping for a travel bag. Declaring the transition plainly, in a headline that journalists will repeat, is how that filing gets reset. Investors signal the pivot as credible. Media amplify it. Retail partners receive explicit permission to place the brand in a new aisle.
The transferable lesson: saying we are no longer just X is a brand decision, not a PR exercise. Most expanding brands delay this announcement, trusting that new products will quietly shift perception. They rarely do. Making the statement at the moment capital validates the pivot compresses years of repositioning into a single news cycle.
Brands do not escape their origin category. They have to announce the escape.
Related reading: India’s D2C Brands All Said Online Was the Future. Now They’re Rushing to Open Stores. · WOW Skin Science Built ₹500 Crore on Amazon Before It Opened a Single Store. Then It Opened Stores. · Dineout Outgrew Its Parent’s Name
(Verify facts here: yourstory.com, storyboard18.com, inc42.com, financialexpressb2b.com)
