Brand of the Month
Brand of the Month: June 2026. India’s 5 Most Interesting FMCG Plays
Brand of the Month: June 2026. India's 5 Most Interesting FMCG Plays
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Marico
Brand Journal
Parachute Is Coconut Oil. Marico Made It the Most Trusted Hair Care Brand in India by Never Saying Hair Care.
Marico inherited a commodity: coconut oil sold loose by the kilo. Harsh Mariwala turned it into a branded FMCG franchise worth ₹90,000 crore by premiumizing a product Indian women had always sourced informally. Here is exactly how.
Brand Journal
The Blue Bottle That Owns an Entire Category: What Parachute Got Right About Brand Colour
Mention coconut oil in India and most people picture a blue plastic bottle. That's not accidental, Marico spent decades engineering colour-category ownership so total that even competitors have struggled to escape Parachute's blue shadow.