And most importantly — consistent!
Most food delivery apps focus on one thing:
Getting you to order.
Zomato does something very different.
It focuses on staying interesting — even when you’re not hungry.That’s why it doesn’t feel like a utility.
It feels like a brand you engage with.
1. It doesn’t sound like a company
Zomato’s notifications don’t read like system messages. They feel like:
- jokes
- observations
- internet culture
That human tone builds familiarity.
2. It has a clear personality
Most apps are neutral. Zomato is not.
It’s
- witty
- slightly sarcastic
- culturally aware
And most importantly — consistent.
3. It creates moments beyond transactions
You don’t just open Zomato to order food.
You remember:
– a funny notification
– a relatable tweet
– a clever campaign
That’s brand recall at work.
4. Consistency across every touchpoint
From app UI to social media to ads —
the voice doesn’t change.That’s rare and powerful.
The takeaway
Most brands focus on features.
Zomato focused on character.
And in a crowded market,
personality is what people remember.
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